It's no secret… tradeshows are a big investment. Important resources including time and finances - you put a lot of effort into making them successful. The SME Exhibitor Success Center is designed to help you plan the best event possible. It's an easy way to learn about best practices and tried and true event management techniques to really position your company above your competitors. You'll find helpful materials and informative videos on important topics like sales strategies, setting objectives and goals, designing a cost-effective exhibit and attracting a targeted audience to your exhibit.
The SME Exhibitor Success Center is just getting started and we'll be adding new content all the time, so check back and see what's new! And if you don't see what you're looking for, please let us know.
Empowering your events with an integrated marketing communication program can help drive the success you need. The Exhibitor Success Center features rich content that reflects emerging knowledge and creative approaches to help you build booth traffic, enhance the attendee experience, and connect with your target audience. Leverage many creative assets and free marketing opportunities that allow you to personalize communication with your customers and prospects.
Whether you’re new to exhibiting and are looking for a fast way to jump-start your learning curve or a veteran looking for a refresher, we encourage you to check out these exhibit planning tools. There is always something you can learn or new tips to control costs and maximize your results.
Qualified leads are great. But your exhibit staff can do even better at an SME event. If they have the right conversations with the right attendees, they can go beyond lead generation to appointments, sales and more. You’ll find proven strategies for converting leads to sales and how lead persistence is the key to your trade show success.
Whether you are looking for new opportunities or simply passionate about the industry you work in, speaking at an industry conference can reap many benefits for both your career and organization. Most speakers agree that this is one of the most rewarding decisions you can make within your career. Participating as a speaker simultaneously enables you to gain recognition within your industry as an influential and reputable mind.
Tradeshows and conference are great tools for creating competitive advantage. We believe there is no better way to innovate, collaborate and find inspiration in unexpected places. Think of the Exhibitor Success Center as the first stop when you need to know about the latest in tradeshow trends. This is an evolving collection of strategies and insight from leaders in the industry.
Fueled by a combination of new technologies, a highly-skilled workforce and R&D investments, manufacturing has become a principal economic driver in Canada. SME’s produces leading manufacturing events in Canada offering you access to major manufacturing markets, key industries and exciting opportunities to grow your business. Learn how to be a U.S. exhibitor in Canada.